Education is not advertising.

I was reading about cat diseases, the other day.  Unlike searches for human illnesses, Google generally does not return medicine-maker advertising.  Not every result is useful.  Many are of the "I cured my cat's brain tumor with St. John's Wort, reikki. and a strict Vegan diet."  But most of the rest are general-audience information posted by veterinarians.

Among other things, I wanted to read-up on heartworm in cats.  Cats don't get heartworm as easily as dogs, even if they're bitten by a larva-carrying mosquito.  Indoor cats, being exposed to far fewer mosquitos than other cats, are still less likely to acquire heartworms.  Which is good, because the prognosis for a heartworm-infected cat is grim.  I know the odds because I've done my own reading, and discussed the subject with more than one veterinarian.  More than once, I been told that indoor cats in Michigan are at such a low risk for heartworm that heartworm-preventative is an unnecessary expense.

So, in my reading, I was surprised to see a statement that one study showed 1/3 of indoor cats actually had heartworms.  That was followed by a recommendation to administer heartworm-preventative, and an endorsement of a specific product.  I realized I had strayed from education to advertising.  It was jarring.

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This page contains a single entry by Eofhan published on August 2, 2009 9:05 AM.

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